Guide to Sabra Hummus For Hipsters

So yesterday they were giving out this Israeli hummus that we are all supposed to be boycotting.

I said to the person I was walking with (PIWWW), "I think we're supposed to be boycotting this."

PIWWW: 'yeah but its free.'

True. It was free. I took it too. But then I realized that as the arbiters of culture and cool we couldn't let the other people see us with the hummus. We hid it.

Later... PIWWW happily eating the hummus.

Me: dude put that away. We are the coolest people here. Everyone's going to think its ok to eat that hummus.

PIWWW doesn't ask for an explanation, doesn't say, 'why would all these yuppies think we are cool?'

PIWW carefully puts the hummus carefully away.